RASTRAGE

RASTRAGE: The Rise of S8UL

A Groundbreaking Esports IP Proposal

Proposed By: AKHIL RONAK 
Role: Esports Enthusiast | Competitive Player | Journalism Student (Delhi University)
Experience: 7+ Years in Indian Gaming Community (IGC)

1. EXECUTIVE SUMMARY

RASTRAGE: The Rise of S8UL is a unique, high-impact esports documentary + live broadcast IP, centered on India’s most influential esports organization – S8UL – as they compete on the global stage at the Esports World Cup 2025 (EWC) in Riyadh.

This content offering is a hybrid of sports entertainment, national pride, youth culture, and behind-the-scenes esports reality.

The series intends to:
Chronicle the underdog-to-icon journey of Indian esports
Amplify Team S8UL’s campaign for global glory
Offer unmatched broadcast content for Indian audiences
Forge a new genre of youth-first sports storytelling on Indian television

 “Gaming isn’t just a trend—it’s India’s next cultural revolution. This series will put esports on the same storytelling pedestal as cricket, football, and the Olympics.”


2. ABOUT THE CREATOR

Name: AKHIL RONAK
Education: Delhi School of Journalism, Delhi University (2nd Year)

IGC Experience: 
7+ years across Clash of Clans, Mini Militia, PUBG Mobile, Valorant, and BGMI
Former competitive player and community member
Involved both inside tournaments and as an analyst/observer from the outside
Deep understanding of Indian esports orgs, influencer dynamics, fan culture, and industry growth

I may not belong to a production house, but I bring:

 Grassroots knowledge of what drives viewership and culture

 Journalistic storytelling ability to create emotional narratives

 First-person experience in Indian gaming from its earliest mobile revolution
3. IP OVERVIEW – WHAT IS RASTRAGE?

RASTRAGE = RASTRA (Nation) + RAGE (Esports Energy)

This IP captures India’s esports revolution through the lens of Team S8UL – a content powerhouse and global award-winning org.

Format:
Component
Description
Episodes
7 Long-form Docu-style Weekly Episodes
Live Broadcast
10+ Live Studio Shows (Watch-alongs, Panels, Match Reactions, Debriefs)
Social Extensions
IG Reels, YT Shorts, TikTok Stories, Fan Voice Integration
Language
English + Hindi (Option for vernacular voiceovers/subtitles)
Duration
July 7 – August 24, 2025 (aligned with EWC 2025)




4. IP PHASE BREAKDOWN

PHASE 1 – “THE CALLING” (June 29 – July 6)

Teasers, Trailer, BTS Drops
Introduction to S8UL, Indian gaming legacy
Why EWC matters for India


PHASE 2 – “THE WAR” (July 7 – August 24)

Daily/Weekly Coverage of EWC Matches
Locker room drama, coach talks, mid-game analysis
Fan watch parties and live studio shows
Showcasing the grit, fatigue, heartbreak and hype


PHASE 3 – “THE LEGACY” (August 24 onward)

Finale documentary-style episode
India’s positioning in global esports
RASTRAGE’s role in shaping public opinion


5. EPISODE PLAN (7 CORE DOCU-EPISODES)


Episode
Title
Focus Area
Ep 1
The Rise of S8UL
How Thug, Mortal, and Goldy created a movement
Ep 2
A Billion Dreams
Indian gamers’ struggles and sacrifices
Ep 3
EWC Awaits
Bootcamp, strategy and fan pressure
Ep 4
The World Watches
Entering the EWC stage, match breakdowns
Ep 5
Broken Controllers, Unbroken Spirits
Mid-tournament tensions, exhaustion
Ep 6
Final Stand
Quarterfinals, final match outcomes, heartbreak/bliss, hype, emotions, nerve
Ep 7
Legacy
What does this mean to the nation, fans, and future





6. LIVE BROADCAST SHOWS

Total Days: 10–12 during EWC Match Days

Each Live Show Includes:
Pre-match analysis
Watch-along commentary
Live fan tweets, polls
Post-match reactions
Celebrity guests from IGC


Star Sports can repurpose these for digital+TV hybrid audiences, similar to what’s done for Pro Kabaddi or ICC warm-ups.








7. WHY THIS WORKS FOR STAR SPORTS

Factor
Value Addition
Unmatched Access
First Indian IP to cover esports org globally with docu-style
Youth Magnet
Connects the 15–30 age group deeply invested in mobile gaming
Cross-Media Friendly
Built for TV, OTT, Reels, Shorts, Panels
 National Identity Angle
Showcasing India as a rising esports power
Content Gap
No existing docu-reality IP in Indian esports on broadcast



Esports & Gaming Viewership Landscape in India (2025)

Key Numbers:
Total gaming audience in India (2024-25): ~500 million
Esports audience: ~140–160 million
Streaming viewership during major events:
                 BGMS 2024: 300M+ minutes watched
                 BMPS 2024: 750M+ minutes watched
                 Valorant Convergence (LAN, 2023): 12M+ online views
                 S8UL Fanbase (YouTube + Socials): 25M+ engaged users monthly


What Happens When Broadcasted on Star Sports & JioHotstar?

This is mainstream reach meets core gaming engagement. Let's break it down:

1. Star Sports Network
Esports broadcast reach potential: 15–25 million households
IPL Average Reach Per Match: ~100M+ (NCCS A/B audiences)

For esports:
Expected reach per episode: 3–6M viewers
Live matches/finale days: 6–10M viewers





2. JioHotstar

Streaming dominance: 500M+ downloads (JioHotstar)
For a gaming-specific, youth-skewed docu-series/IP:
Teasers/Trailers: 2–5M views cumulatively
Episodes (VOD): 1–2.5M per episode average
Live event episodes: 3–5M concurrent + replay views


_________________________________________________________________________



8. TARGET AUDIENCE

 Gamers (BGMI, Chess, Valorant, Free Fire, etc.)
 Content consumers (YT, IG, OTT)
 Teenagers to Young Adults (Age 15–35)
 Global Indian diaspora tracking India’s performance



—------------------------------------------------------------------------------------------------------------------------


9. DISTRIBUTION & PARTNER PLAN

Primary Partner:
Star Sports (TV) 
JioHotstar (Digital)

Potential Secondary Partners (Optional):
YouTube Gaming (Simulcast Clips)
Loco / Rooter (Exclusive Fan Moments)












10. WHAT I SEEK

As an independent creator, here’s what I propose:

Requirement
What I Bring
What I Need from Star Sports
Vision
Deep insight + Storytelling ability
Creative co-development team


Access to Community
Firsthand IGC understanding
Production infrastructure (camera/edit)
Format Clarity
Full series structure planned
Broadcast platform & marketing support
Budget Efficiency
Lean crew and shoot model
Small-to-mid range budget assistance
IP Ownership Flexibility
Willing to co-own IP
Legal framework & co-production credit



11. CALL TO ACTION

 I’m not here to sell just a content series.
I’m here to build a national moment.
A content-first revolution that cements esports into India’s pop culture.


12. Why Take This Pitch Seriously

 I'm not here with fancy gear or industry clout. I'm here with experience, obsession, and a plan.

I’ve played with the scene, grown with it, and now I want to show the world what it really looks like—from LAN cafés to the Riyadh World Cup stage.

Give me a chance to prove that a story told right can shift perception, drive viewership, and inspire millions of Indian gamers to chase their dream.

I’m asking for a meeting—just one chance to present this in person.
Gaming deserves a mainstream platform, and this is the perfect storm:
S8UL. India. EWC. Youth. TV. Legacy.

Let’s create the first great Indian esports story together.


---

12. CONTACT DETAILS

Name: AKHIL RONAK
Phone: 8448010310
Email: akhilronak77@gmail.com 
Based in: Delhi NCR
If you want to know more about EWC 2025, here’s the article for it:
https://fraggz.blogspot.com/2025/06/esports-world-cup-2025-riyadh-schedule.html 
Available for: In-person meeting / Zoom pitch / Proposal elaboration




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